Headspace Art Direction for Nexus Studios

Below is a selection of development work, character designs and storyboards for Mark Perrett’s Headspace project. The brief was wide and wild with subjects focusing on the dark recesses of the imagination, paranoia, anxiety and ultimately a route out of inner turmoil to a state of wellbeing and calm. The work focused on the Headspace smartphone app but also included storyboard/concept design for VR and animated commercial. The objective was to deliver engaging and focused mediative help to guide participants through the programme.

Anthem storyboard. 30-second commercial. The city rises, bending, surrounding, wrapping around in a claustrophobic manner. Thoughts cascade in a panicky whirlpool. The swirling jumble of thoughts become contours of a tumble dryer. A door ahead beckons. A way out is nearer than you think.

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